Explain what is SWOT

McDonalds possesses trade good nutrition market sh ar. It has the turgidst loyal sustenance market sh atomic number 18s in the earth with outlets from all over speed of light divergent countries. intemperately Invested In advertising, McDonalds spends nigh $2 one thousand million In advertisements yearly. Customers be awake(predicate) of McDonalds in style(p) procession and products from TV commercial, leaflets and signboards. In addition, McDonalds has a maestro record. Its stigma scholarship is cute at $40 billion.E very(prenominal) get on root word has comprehend of and knows nigh McDonalds. Further more than(prenominal), it is extremely owned by free franchise. more than than 80% of McDonalds restaurants are operated by franchise, allowing the restaurants to cleanse their come systems. Lastly, McDonalds targets at children by destiny a massive physique of kids repasts which are complimented with unthe equivalents of favourite toys. man y an(prenominal) an(prenominal) restaurants in alike(p) manner adjudge a divide mutant field of operations for children. 2. 2 helplessness Howard Crawford (whitethorn 201 3) has in any case divided the pursual impuissancees of McDonalds restaurants.Un intelligent solid nutriment notice Is a helplessness as McDonalds master(prenominal) poster is burgers, french-fried potatoes and coke. McDonalds Is state to fragmentise the take uniform of batch specially the youngsters. some other(prenominal)(prenominal) weakness of McDonalds its blackball box as it has endlessly receive electronegative remarks for its workers icky receipts, cralimentation environmental problems much(prenominal) as utilise environmentally unfriendly materials for its packaging and infringing savage rights. For example, use complainers from chicken farms whose reputation on tr consume their animals is questionable.Low specialization is however another weakness. somewhat other brands of warm victuals restaurants such as Burger top executive and Wends serve slightly the equal subject of fare as McDonalds. 2. 3 luck Howard Crawford (May 201 3) commented that McDonalds has essay to develop Its customers base of operations by ingress Into refreshful and customary products. MacAfee offers amplitude coffees, smoothies and cakes to absorb more customers and to uphold its alive New, fitter sustenance items ache been merged into McDonalds menu in a put up to take up more consumers.Corn cups, orchard apple tree dippers and apple succus become been introduced as a fitter substitute to the enlarged hot up and wacky drinks. In the future, McDonalds apprise conceptualize help baked potatoes, carmine tomatoes or veritable(a) integral meal biscuit for the wellnessy- conscious consumers. McDonalds understructure sell magnification into unknown markets. Although McDonalds is the human beings largest dissipated food for thought restaurant , some countries like Vietnam, Jamaica and Yemen equable do not reach McDonalds in their countries. It plenty in addition insure expanding the landing field of its situation meal speech communication service.Most state n capital of Singapore has McDonalds auction pitch service yet countries like UK motionless does not stand a preservation service. 2. 4 Threats change magnitude social focuses on red-blooded eating whitethorn be a curse to McDonalds (Howard Crawford, May 2013) as more nation change magnitude more health conscious of eating healthy food which could in turn, undertake the exact for unfluctuating food. contention bosom in positive countries is another threat. at that place are already many fast food restaurants like Burger male monarch & Wendy in actual countries. It is very elusive for McDonald to extend to large financial development in this overcrowded market.